Exclusive Interview
Mukesh, Nita & Isha Ambani
CNBC-TV18 exclusive with India's most-watched family during the Jio World Plaza launch — a rare, unhurried conversation on legacy, retail and India's luxury future.
CNBC-TV18 · Business News
Hi, I'mZenia Baria.
Business Journalist. Anchor. Storyteller.
I simplify markets, decode businesses, and tell stories that matter — through television, digital video, and on-ground reporting.
On Air · Live CNBC-TV18
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About
An analyst's mind. A storyteller's voice.
Iam a Senior Associate Producer at CNBC-TV18 with over eight years of experience in business journalism, digital storytelling, and television production.
Before journalism, I worked at EY India in Corporate Tax — an experience that hard-wired a strong understanding of finance and business into everything I do today.
Now, I combine analytical thinking with compelling storytelling to make complex topics accessible to millions — on television, on digital, and on the ground.
My work spans
BusinessFinanceMarketsTechnologyStartupsConsumerLifestyleTravelFoodCulture
Based in
Mumbai, India
Currently
CNBC-TV18
Previously
ET NOW · EY
Formats
TV · Digital · Social
Journey
Over 8 years of work experience
Present
CNBC-TV18
Senior Associate Producer
Anchor. Reporter. Digital Video Producer. Social-first content strategist — telling business stories that reach millions.
AnchorReporterDigital Video ProducerSocial-first Strategist
The pivot
ET NOW
Copy Editor & Digital Content Creator
Created SEO-driven business content and managed digital platforms — where journalism met the internet.
The foundation
EY India
Consultant — Corporate Tax
Built a strong foundation in finance, taxation and corporate reporting — the analytical lens that still shapes every story I tell.
Featured Work
Stories that shaped the story.
A selection of exclusives, ground reports and editorial franchises from CNBC-TV18.
Editorial Initiative
Future. Female. Forward.
A CNBC-TV18 initiative highlighting women's leadership, equity and the businesses being built by them, for them.
Explainer Series
Business, Markets & Beyond
Short, sharp video explainers on business, markets, finance, tech and consumer affairs — built for a social-first, mobile-first audience.
Skills
The toolkit.
From editorial craft to production and distribution — built over six years across TV, digital and social.
Editorial
Journalism96
On-Camera Reporting94
Anchoring92
Business Reporting95
Financial Journalism90
Scriptwriting92
Production & Digital
Video Production90
Digital Strategy88
SEO85
Adobe Premiere Pro82
Avid80
VMix78
Canva88
Social Media Strategy90
Content Production94
0+
Years Experience
0+
Explainer Videos
0+
Interviews
Millions
Digital Views
Testimonials
What editors and peers say.
"A rare combination of financial rigor and on-camera warmth — Zenia turns a balance sheet into a story people actually want to hear."
Senior Editor
Business News Network
"She asks the questions our shareholders want answered, and does it with grace. One of the sharpest young journalists on Indian television."
Industry Leader
Listed Company, India
"Zenia is that unusual producer who reports, anchors and edits with equal command. A one-woman newsroom."
Colleague
CNBC-TV18
Awards & Highlights
Milestones along the way.
Senior Associate Producer — CNBC-TV18
Producing, reporting and anchoring for India's leading business news network.
Exclusive: Mukesh, Nita & Isha Ambani
Rare on-camera conversation with India's Ambani family during the Jio World Plaza launch.
Apple BKC Flagship Launch
Ground reporting from Apple's first flagship store in India.
Contributor — Future. Female. Forward.
CNBC-TV18's editorial franchise on women, leadership and equity.
Resume
The full CV — recruiters, editors and conference organizers.
Download the detailed resume with work history, on-air experience, publications and references.
Role
Sr. Associate Producer
Network
CNBC-TV18
Experience
8+ years
Based
Mumbai
Contact
Let's tell a story together.
For interviews, speaking engagements, hosting opportunities and editorial collaborations — I'd love to hear from you.